ABSTRACT
COVID-19 forced almost all forms of firms to opt for digitized business models. This impact was also found true for SMEs. In fact, the impact of pandemic was much drastic and therefore use of e-business models was opted not only to succeed but also to survive in the times of crises. However, there is severe knowledge and research gap with respect to the use of e-recruitment during pandemic and firm's sustainability. Especially with respect to SMEs the research inventory is not satisfactory to highlight impact of e-recruitment on firm's performance or sustainability. However, sustainability was the real issue and area for concern specially for SMEs at the wake of pandemic. Thus, this study has been conducted purposively to reflect the impact of e-recruitment through social media platform on sustainability of SMEs at the wake of pandemic. The research population includes top management of SMEs operating in Karachi and data has been collected through loose quota sampling. Analysis of data has been done through structural equation modeling which indicated that Facebook is perceived as an effective tool for e-recruitment by SMEs amid COVID-19.